Aspen Grove RV Park – Building a Marketing System From the Inside
How operating an RV park led to building a complete marketing system for outdoor hospitality businesses.
Before founding Miles Ahead Marketing, I have been an operator of Aspen Grove RV Park for 8 years. I personally rebuilt the park’s website, SEO strategy, and marketing systems to improve visibility and attract more travelers.
The Background
I have been in the RV industry since 2014, when my husband and I purchased a 1995 Tiffin Allegro and hit the road West. We started as camp hosts at a campground in Woodland Park, Colorado. We fell in love with the freedom and the lifestyle of living full time out of an RV, and after spending a summer in Colorado, traveled back to Georgia and purchased our 2015 Zinger. At that time, we were pretty much the youngest full time RVers wherever we stayed. We learned about a website called Workampers, where we posted our resumes to find jobs at RV parks and campgrounds. We have had some of the most rad opportunities from workamping.
From housekeeping and maintenance at small campgrounds, resorts with marinas and restaurants, a ranch in beautiful Napa Valley and selling pumpkins and Christmas trees for 3 seasons, we had just about experienced it all.
Then, in 2018, we got the opportunity to build Aspen Grove RV Park in Tremonton, Utah. Not only did we oversee the entire construction of the park, we created the SOPs from scratch, and I focused on the marketing and advertising. Learning all of the ins and outs and doing deep dive research, I took on the responsibility of spreading the word of Aspen Grove RV Park.
Little did I know that eventually, that would bring me here.
Like many park owners, I quickly realized that marketing an RV park isn’t as simple as just being listed on Google and booking platforms or having a website. While OTAs can generate reservations, they also come with limitations, fees, and reduced control over how travelers discover your park.
It became clear that building a strong online presence and direct marketing system would be critical for long-term growth.
That realization led me to begin studying and implementing strategies around website design, SEO, and digital marketing specifically for the outdoor hospitality industry.
The Challenge
Many RV parks face the same marketing challenges:
* Limited visibility in Google search results
*Being outranked by large corporate owned parks
* Heavy reliance on third-party booking platforms
* Websites that aren’t optimized to convert visitors into bookings
* Few content pages targeting travelers searching for nearby destinations
Aspen Grove was no different. The opportunity was clear: create a marketing system that would allow the park to attract travelers directly and build a stronger long-term foundation.
What I Built
With a TON of trial and error, over time, I rebuilt Aspen Grove’s marketing infrastructure from the ground up, and re-built the website a few times. This included developing a complete strategy around the website, SEO, and traveler-focused content.
At one time, we were like you. We hired a marketing company, and were paying $4,000 a month to not see the results we were promised. We were being placed under an umbrella of businesses, and their broad strategy was not working for us.
That is not Miles Ahead Marketing. We tailor your marketing strategy specifically to your RV park, campground or resorts needs. Every single outdoor hospitality business is different, and marketing is not a one size fits all strategy.
Website Rebuild
I redesigned Aspen Grove RV park’s website to create a modern, conversion-focused experience.
The goal was to make it easier for travelers to explore the park, learn about the area, and ultimately book a stay.
Key improvements included:
• improved page structure
• mobile-friendly design
• clear calls to action
• streamlined booking flow
SEO & Search Visibility
I implemented foundational SEO improvements to help the park appear in more search results when travelers were researching destinations in Northern Utah.
This involved:
• keyword optimization
• improved internal linking
• stronger page hierarchy
• on-page SEO improvements
Travel Authority Content
One of the biggest opportunities was creating travel guide pages highlighting nearby destinations and attractions.
These pages serve two purposes:
• helping travelers discover things to do in the area
• expanding the website’s search visibility
This strategy helps position the park as a helpful resource while attracting travelers earlier in their planning process.
Marketing Funnel Improvements
The website was structured to guide visitors naturally toward booking.
This included strategic call-to-action placement and a simplified journey from discovering the park to making a reservation.
The Outcome
By rebuilding the website and implementing a structured marketing approach, Aspen Grove RV Park now has a stronger digital foundation designed to support long-term growth.
The experience of operating the park and building these systems firsthand ultimately led to the creation of Miles Ahead Marketing.
The goal is simple: help other outdoor recreation businesses and RV parks implement the same types of strategies to improve their visibility and attract more travelers.
Why This Experience Matters
Many marketing agencies approach RV parks like any other business.
But the outdoor hospitality industry is unique.
Having operated an RV park and personally built the marketing systems behind it provides insight into:
• how travelers search for destinations
• how booking funnels work
• the challenges park owners face when marketing their properties
This perspective is what led to the creation of Miles Ahead Marketing.
Call to Action
Looking to Improve Your Park’s Marketing?
If you're an RV park or outdoor recreation business looking to improve your website, increase visibility, and attract more travelers, I’d love to help.